This Is Who We Are


Elf & Eagle is the urban streetwear gaining its roots from the diverse South London Osprey Estate

Elf & Eagle is the urban streetwear gaining its roots from the diverse South London Osprey Estate. Originally created as Hoodology in 2009 the brand developed into Elf & Eagle London, an amalgamation of its creators name and the place of its birth. It is now recognised by the distinctive E&E logo. Elf & Eagle is personified by its founder with just a t-shirt collection that has now developed into collections ranging from hats to clothing. Elf & Eagle is a truly independent UK brand which takes inspiration from the sights, people and culture of everyday Londoners.